Search Engine Optimization (SEO) is a technique that helps rank your website on top in search engines. It is a straightforward process. We take online content and use optimization techniques by placing keywords at the right place in our blog, which will help rank it on top.
Moreover, keywords in the title, subheadings, and subsections will optimize your blog. It helps give your blog more traffic and higher audience retention rates, increasing your Business. In this article, we will be discussing the following:
- How does Search Engine Optimization work?
- ON-Page SEO
- Off-Page SEO
- Factors affecting Search Engine Optimization
HOW DOES SEO WORK?
Every passing day, technology is advancing and getting more specific. Search engines work like a librarian who collects data from a library and gives relevant data to the user. Search engines work in the same way.
- Use Crawlers To Crawl The Data.
- After Indexing It Process The Relevant Data.
- Show It To The User.
If we want our data to rank on top, we must use Search Engine Optimization techniques in our content. There are two types of Search Engine Optimization; On-Page and Off-Page SEO.
In On-Page SEO, the writer has to correct keyword placement in the blog. Interesting meta-descriptions for your blog post are also very helpful in increasing traffic.
Factors that should be considered in On-Page SEO include:
- A Website should be crawlable
- User-friendly URL
- Well-targeted keyword content
- Image optimization
- Mobile friendly
- The structure of the website should be understandable
While Off-page Search Engine Optimization works at the back-end, it involves relationships with other websites on the internet, i.e., backlinks. On-Page SEO elements are controllable, while Off-Page SEO elements are non-controllable. Factors affecting Off-Page SEO include:
- You should use fewer images in a blog post because images slow down the page speed.
- Don’t use useless plugins.
- No use of useless content in the blog
FACTORS AFFECTING SEARCH ENGINE OPTIMIZATION
Various factors affect Search Engine Optimization. These factors may include:
- External backlinks
- Internal linking
- Page speed
- Optimizing images
- Image Alt texts
- Title tags
Internal linking is crucial because it helps to improve the website’s crawlability. Crawlers will find it easy to find and index the pages if they are well inter-linked. Moreover, it helps enhance engagement, improves website rank, and keeps it top.
In mobiles, websites are crawled in mobile, not desktop versions. So to make a website, mobile-friendly search engine optimization is critical. It includes a responsive layout, compressed images, no pop-ups, an easy-to-navigate menu, and a readable font.
For increasing webpage speed, use quality web hosting. Page speed is an essential ranking factor for our audience retention because nobody will wait more than a couple of seconds to open it. They will move to the following website.
Improper image formats affect the page loading speed. So we should use the correct file type to get better image quality and reduced file size. We can also compress our images to make the content SEO friendly.
IMAGE ALT TEXTS
A piece of text in HTML code is called image alt text. It helps in an image description. We should keep image alt text short and descriptive to write a good alt text. Don’t try to stuff your keywords in image alt texts.
TITLE TAGS AND META DESCRIPTIONS
The HTML elements that show title are called title tags, while the elements show page description and meta-descriptions. These are delivered when a webpage is shared on social media or displayed in search results.
Seo Search Engine Optimization is essential for increasing our website’s traffic and audience retention rate. So we should consider all the above factors while writing a blog post or an article if we want our website among the top ranking sites.
What is Search Engine Optimization in Digital Marketing?
In Digital Marketing, SEO Search Engine Optimization helps you reach your potential audience. You can only get your target audience by using Search Engine Optimization techniques.
What is SEO meaning in Business?
Investing much money on blogging without implementing SEO Search Engine Optimization techniques is just a waste of money. You can’t get money through blogging if you don’t understand your audience’s needs and implement Search Engine Techniques in your content. You can earn money by advertising through your blogs.